In the Coen brothers’ movie A Serious Man, the physics professor Larry Gopnik enters his office to find three messages and an anxious student waiting. One message is from the Columbia Record Club; unbeknownst to Larry himself, he has subscribed and fallen behind on his payments. (See that magnifying glass in the still; I didn’t even notice it when watching the movie. Maybe it suggests that Larry is looking so closely at certain things that he completely misses others.) I see this “surprise subscription” as one kind of deep nightmare.
What is so scary about subscriptions? Some of it is innocuous and even good; people proudly maintain their subscriptions to newspapers and journals, for instance. But in other cases, the subscription technology (crude or advanced) tricks you; you agree to a “trial” or some such thing and then find out that you’ve signed up for a whole year. Or else you sign up for a year and then forget to cancel at the end. Subscriptions sneak up on you and claim a debt. Suddenly, out of nowhere, you owe someone money.
But that’s only one side of it. To “subscribe” to something is also to become it. Sometimes, when I get a surprise renewal notice, I ask not only “Can I afford this?” but “What do I have to do with this? Is it really part of my life?” Once upon a time I subscribed to the Franklin Library. The books were beautifully bound, and some titles I was delighted to have–but after a while, they started looking and feeling like a fake collection. I couldn’t keep up with the reading, and when my shelves started filling with books I had barely opened, I knew something was wrong. The subscription had go. I would buy books when I actually wanted to read and reread them. (So I did, and my shelves still overflow.)
So that leads to yet another of subscriptions’ scullduggeries. They can con you into overgetting. You end up amassing “stuff” that you don’t really want, merely because you continue to pay for it. Somewhere in there, presumably, is something you want, so you accept the full pile, knowing full well that you will use only a handful of it. (I am not referring here to journal subscriptions. There, in my experience, the situation is different; if it’s a good journal, there will be all kinds of surprises in it, things I wouldn’t otherwise have known to read.)
And then, when you do want to quit, you won’t be let off easily. You’ll get reminders, phone calls, letters… won’t you please, please rejoin us? Even if your answer is an emphatic “no,” you are continually reminded that you once did sign on for a whole year.
Today the problem has heightened, since there are so many more things than before that require subscription: antivirus software, word processing and photo finishing software, genealogical research databases, even your own domain name. To do your basic daily work on the computer, you probably need to subscribe to at least three services. And then there are all the subscriptions to “ad-free” versions of blogs and other things; if you don’t want to have ads dancing before you all day long, you must subscribe to peace and quiet.
All of these things combine into the terror of subscription. It’s a mild anxiety; for the most part, I barely think about it. But I often catch myself wishing that I could just have something or not, instead of signing on to this costly, nagging, partial purchase, the effect of a hesitant click one dubious day.
All of this reminded me of Bill Knott’s sonnet “The Unsubscriber” (which isn’t “about” subscriptions in this sense but plays with the topic in an interesting way.) You can see it quoted in full in an article by Edward Hirsch (though the formatting is bad; I recommend the book of the same title). It ends,
No one loves that vain solipsistic sect
You’d never join, whose dues you’ve always paid.
To understand and misunderstand what this means, one needs to read and reread the full poem, to subscribe and unsubscribe, many times.
Image: A still from the first “Clive scene” in A Serious Man.