What’s Not to Like About Likes?

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I do my share of “liking” online (on Facebook and elsewhere). Like many deplorable things, it isn’t all bad. Or even if it is, it’s unavoidable. Liking, like it or not, is part of life, at least for likers.

But its not being all bad does not mean that it is “all good.” Something there is that doesn’t love a like. The problem with “likes” is not just their invertibility, inverness, insincerity, insouciance. No, their greatest problem is their statue effect: their way of propping “liking” up too high.

Liking isn’t all it’s lifted up to be. There are things I respect or love but don’t like. There are things I don’t like because I don’t yet understand them. Liking is pleasant, accommodating, satisfying, convenient, streamlined; it’s the hotel room of the soul.

The people who taught me the most, throughout my life, were not the most likable in the usual sense of the word (though they might have had stores of wit, kindness, and what have you). They had something to say and said it–or, if they didn’t, they said nothing. Today there is far too much emphasis on pleasing others: counting among the affable, sociable, cooperative, team-fashioned, pre-approved. That is the problem with “likes”: their mild demeanor, their cheery dominion, their wan wish to prevail as units of measurement and worth.

The title of this piece was inspired by Lex maniac. The photo is of Minnaloushe.