Why the “Next Big Idea Club” Is a Bad Idea

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I recently learned that Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant have started a book club called the “Next Big Idea Club,” whose goal is to draw attention to new books that are “Groundbreaking, Science-Based, and Life-Changing (Actionable).” The book selections come with “video e-courses” that “highlight key concepts” (in case readers can’t figure them out for themselves), written course materials, exclusive author interviews, and an invite-only Facebook group.

In other words, the club leaders emphasize books that appear to have not only scientific basis, but clear takeaways–immediate applications to life–and then take the additional step of distilling those takeaways for the readers, thus affirming that the books should be put into action right away rather than thought upon, questioned, disputed.

And there lies about a third of the problem. I have no issue with the idea of a book club, no matter who leads it, when it involves selecting books that one loves (or finds especially interesting) and bringing them to the club members. But books deserve time and rumination; instead of being translated immediately into “actionable” takeaways, they should take up residence in the mind for a while. It is the dialogue (an approximate term) between author and reader that makes for memorable reading. The books that influence me the most have nothing immediately “actionable” about them; rather, they get me to think, they provoke me to return to the pages.

So that’s the first problem: the emphasis on the “actionable.” The second lies in the so-called scientific basis. Some of these books may well have strong scientific grounding. But science involves dogged and keen questioning–so the most scientific books will likely have the most uncertainties. With some exceptions, they will be the ones least conducive to takeaways. For a book to be both scientific and actionable at once, the scientific aspect may have to undergo simplification. The book club leaders, apparently, hasten the process of simplification by handing summaries and key points to the readers. This not only reduces the science itself but discourages scientific thinking.

The third problem lies in the priority given to “groundbreaking” books. We often don’t know right away whether a new book is groundbreaking; it takes time to put it in proper context and observe its influence and effects. Sometimes a seemingly new idea has many unknown antecedents; sometimes a seemingly grand solution fails to pan out. Rather than look for “groundbreaking” books, I would seek books that demonstrate intellect, probing, and wit: books that allow the reader to reconsider previous assumptions without latching on to false certainties.

The book club itself is nothing new; Gladwell appears to have been running it in some form for years. Kathryn Schulz wrote of his “Big Idea Club” in 2011 (in New York Magazine):

Big Idea books have been around for a long time; see The Communist Manifesto. But the Big Idea Book Club … is a recent phenomenon. Its accidental founder and president in apparent perpetuity is Malcolm Gladwell. Its membership, like the membership of most powerful groups, is largely male. Its combined sales are stratospheric; whatever these books are hawking, we can’t stop buying it.

And then, toward the end of the article:

There is no rule, process, peer group, leader, or best seller that can absolve us of the responsibility of thinking our way through life on our own two feet. What irks me most about this infinite parade of gigundo solutions isn’t their glibness or even the borderline theology (of some) and borderline Babbitry (of others) involved in promising audiences easy, happy, profitable ideas. Nope. What irks me is that when you rigidly apply grand theories to everybody, sooner or later everybody feels like nobody, whether you’re in Communist Belgrade or the local DMV. There is a reason we call such systems soul-crushing: They ignore or annihilate individual difference and inner life.

There you have it. Some ideas are big by nature, some medium-sized, some small. It would be folly to avoid an idea on account of its size. But it is dangerous to pursue or herald an idea because it is big. The bigness should give some pause. Do we really have room in this idea? Does it hold enough truth? Or has it been swept in, like so many others, only to drift out again later?

Some of the club’s selections may well be worth reading. Of the twenty that Adam Grant listed for 2018, I would be most likely to read Melissa Dahl’s Cringeworthy. I probably would not get to it until 2020 or later; I have many books waiting and generally like to read slowly. In any case, if I do read this book, it will be to consider the ideas and stories, not to apply them directly to my life. In books, it is the indirect applications–the use of words, the gestures of wisdom–that influence my life the most. The big idea? I take it in stride.

I have criticized the American emphasis on the Big Idea many times, in many places. (See, for instance, “The Folly of the Big Idea: How a Liberal Arts Education Puts Fads in Perspective,” American Educator, Winter 2012-2013). But I now come upon a new point: no matter what the size of an idea, I expect to be able to consider it in my own terms, on my own time–and not to accept someone else’s summaries or rush it into action.

Well, then, don’t join the club! someone might retort. No one is making you join. True, true, but that’s a moot point; I don’t join book clubs in general. Through my teaching, I have many opportunities to read with others; outside of work and projects, my time for reading is so scarce that I like to choose books on my own, often old books that I have read years ago or that I have been wanting to read for years. No, my own non-membership is not the point here. Rather, I argue and long for a different kind of reading: a kind that allows for liberty of thought, judges an idea by its merits, delights in verbal courage, and suspends summary and action.

I took the photo in Szeged in May.

I made a few edits to this piece after posting it.

Reading and Rereading

kosice bookstoreThis is the first of three blog posts on the pitfalls of moving on. (See the introduction here.) Of all the examples of fruitful return, rereading stands out as both obvious and splendid. For as long as I can remember, I have enjoyed rereading more than first-time reading; in remembering and rediscovering the book (or poem or play), I not only see new things in it but grasp a different whole. For this to happen, the work does not have to present explicit difficulties; I can reread Lorca’s poem “La guitarra” (in his Poema del cante jondo) and find new clarities and darknesses in it, even though nothing seemed to stump me on the first round.

Continual rereading has its own pitfalls; if you never get around to new books, you will limit the rereading itself. To reread a book, you must have read it in the first place; you must put those old favorites aside and take up this bulky thing that you do not yet know. This is my main “reading difficulty”: those stacks of unread books in my good intentions.

Rereading, then, can only accompany first-time reading. But our culture and economy seem tipped toward the latter: the latest book, the book club selections, the titles that everyone is talking about for a short while. Many of these books disappear as quickly as they come, but if they manage to squeeze some fame and sales out of the air, the publishers and publicists will not complain. Publishers do care what comes out of their presses, but they have to prosper too. So they will publish many urban daylilies along with a few bristlecone pines.

One possible measure of literary quality is longevity: how many times, or over how much time, a work can be read with new understanding and pleasure. A few publishers base their entire work on this principle. Library of America “champions our nation’s cultural heritage by publishing America’s greatest writing in authoritative new editions and providing resources for readers to explore this rich, living legacy.” Thus the Library of America’s work consists not only of republishing but of rereading too–and reading works that have been there for decades or centuries but that we barely acknowledged with a soporific quote.

A spirit of rereading makes room for first-time readings too. When you look back, you make room for those works you missed. Cynthia Haven’s “Another Look” book discussion series, which she founded with Tobias Wolff, focuses on books that deserve more attention than they have received. For many, these books may be first-time reads, but the club’s name, “Another Look,” suggests return. The series kicked off with William Maxwell’s short novel So Long, See You Tomorrow. I had not read it before; although I could not attend the discussion, I purchased a Library of America edition, read it in time for the event, brought it into my life, and now look forward to a third reading.

So returns and rereading can dissolve the highways of popularity and bring newness out of dust. But it is a complex matter. Exclusive rereading (with no new books) and exclusive first-time reading (with no returns) both constrict. Nor is there a perfect proportion; the balance or imbalance may vary. But rereading can offer a strong corrective to a culture bent on “moving on” to the next new thing. What just came out is not necessarily more important than what came out years ago.

Each summer, at the Dallas Institute, my colleagues and I teach literature: epic in the odd-numbered years and tragedy and comedy in the even-numbered years. This year, when returning to King Lear, I admired the scene where Edgar (in the guise of a stranger) pretends to assist his blinded father, Gloucester, in jumping off a cliff but actually saves him. Having attained the make-believe cliff, which actually is nothing, they have the following exchange (Lear 4.6.25-41):

Edgar. Give me your hand: you are now within a foot
Of th’ extreme verge: for all beneath the moon
Would I not leap upright.

Gloucester.                            Let go my hand.
Here, friend, ‘s another purse; in it a jewel
Well worth a poor man’s taking. Fairies and gods
Prosper it with thee! Go thou further off;
Bid me farewell, and let me hear thee going.

Edgar. Now fare ye well, good sir.

Gloucester. With all my heart.

Edgar. [Aside] Why I do trifle thus with his despair
Is done to cure it.

Gloucester says farewell to the world, jumps, “falls,” and is rescued by Edgar in the guise of another stranger, who speaks of his miraculous survival.

Edgar. Hadst thou been aught but gossamer, feathers, air,
So many fathom down precipatating,
Thou’dst shivered like an egg: but thou dost breathe;
Hast heavy substance; bleed’st not; speak’st; art sound.
Ten masts at each make not the altitude
Which thou hast perpendicularly fell:
Thy life’s a miracle. Speak yet again.

I have read and loved this scene many times. But on this reading, Edgar’s aside stood out: “Why I do trifle thus with his despair / Is done to cure it.” This may seem an unnecessary explanation; the audience can already guess that Edgar intends to save his father’s life. But Edgar speaks here not of saving a life, but of curing despair; he makes a striking connection between “trifling” with the despair and “curing” it. He invents a lightness, which then surrounds Gloucester’s unfatal fall. “Thy life’s a miracle,” says Edgar–but what makes it a miracle is this very trifling, this creation of precipice, fall, and survival out of level land.

That’s what happens with rereading: it is choreography of words, where the dancers surprise you even after you think you know the whole dance. Rereading holds you up to the book and says, “There’s more, there’s more.”

 

I took the photo in Košice on May 29.