Why the “Next Big Idea Club” Is a Bad Idea

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I recently learned that Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant have started a book club called the “Next Big Idea Club,” whose goal is to draw attention to new books that are “Groundbreaking, Science-Based, and Life-Changing (Actionable).” The book selections come with “video e-courses” that “highlight key concepts” (in case readers can’t figure them out for themselves), written course materials, exclusive author interviews, and an invite-only Facebook group.

In other words, the club leaders emphasize books that appear to have not only scientific basis, but clear takeaways–immediate applications to life–and then take the additional step of distilling those takeaways for the readers, thus affirming that the books should be put into action right away rather than thought upon, questioned, disputed.

And there lies about a third of the problem. I have no issue with the idea of a book club, no matter who leads it, when it involves selecting books that one loves (or finds especially interesting) and bringing them to the club members. But books deserve time and rumination; instead of being translated immediately into “actionable” takeaways, they should take up residence in the mind for a while. It is the dialogue (an approximate term) between author and reader that makes for memorable reading. The books that influence me the most have nothing immediately “actionable” about them; rather, they get me to think, they provoke me to return to the pages.

So that’s the first problem: the emphasis on the “actionable.” The second lies in the so-called scientific basis. Some of these books may well have strong scientific grounding. But science involves dogged and keen questioning–so the most scientific books will likely have the most uncertainties. With some exceptions, they will be the ones least conducive to takeaways. For a book to be both scientific and actionable at once, the scientific aspect may have to undergo simplification. The book club leaders, apparently, hasten the process of simplification by handing summaries and key points to the readers. This not only reduces the science itself but discourages scientific thinking.

The third problem lies in the priority given to “groundbreaking” books. We often don’t know right away whether a new book is groundbreaking; it takes time to put it in proper context and observe its influence and effects. Sometimes a seemingly new idea has many unknown antecedents; sometimes a seemingly grand solution fails to pan out. Rather than look for “groundbreaking” books, I would seek books that demonstrate intellect, probing, and wit: books that allow the reader to reconsider previous assumptions without latching on to false certainties.

The book club itself is nothing new; Gladwell appears to have been running it in some form for years. Kathryn Schulz wrote of his “Big Idea Club” in 2011 (in New York Magazine):

Big Idea books have been around for a long time; see The Communist Manifesto. But the Big Idea Book Club … is a recent phenomenon. Its accidental founder and president in apparent perpetuity is Malcolm Gladwell. Its membership, like the membership of most powerful groups, is largely male. Its combined sales are stratospheric; whatever these books are hawking, we can’t stop buying it.

And then, toward the end of the article:

There is no rule, process, peer group, leader, or best seller that can absolve us of the responsibility of thinking our way through life on our own two feet. What irks me most about this infinite parade of gigundo solutions isn’t their glibness or even the borderline theology (of some) and borderline Babbitry (of others) involved in promising audiences easy, happy, profitable ideas. Nope. What irks me is that when you rigidly apply grand theories to everybody, sooner or later everybody feels like nobody, whether you’re in Communist Belgrade or the local DMV. There is a reason we call such systems soul-crushing: They ignore or annihilate individual difference and inner life.

There you have it. Some ideas are big by nature, some medium-sized, some small. It would be folly to avoid an idea on account of its size. But it is dangerous to pursue or herald an idea because it is big. The bigness should give some pause. Do we really have room in this idea? Does it hold enough truth? Or has it been swept in, like so many others, only to drift out again later?

Some of the club’s selections may well be worth reading. Of the twenty that Adam Grant listed for 2018, I would be most likely to read Melissa Dahl’s Cringeworthy. I probably would not get to it until 2020 or later; I have many books waiting and generally like to read slowly. In any case, if I do read this book, it will be to consider the ideas and stories, not to apply them directly to my life. In books, it is the indirect applications–the use of words, the gestures of wisdom–that influence my life the most. The big idea? I take it in stride.

I have criticized the American emphasis on the Big Idea many times, in many places. (See, for instance, “The Folly of the Big Idea: How a Liberal Arts Education Puts Fads in Perspective,” American Educator, Winter 2012-2013). But I now come upon a new point: no matter what the size of an idea, I expect to be able to consider it in my own terms, on my own time–and not to accept someone else’s summaries or rush it into action.

Well, then, don’t join the club! someone might retort. No one is making you join. True, true, but that’s a moot point; I don’t join book clubs in general. Through my teaching, I have many opportunities to read with others; outside of work and projects, my time for reading is so scarce that I like to choose books on my own, often old books that I have read years ago or that I have been wanting to read for years. No, my own non-membership is not the point here. Rather, I argue and long for a different kind of reading: a kind that allows for liberty of thought, judges an idea by its merits, delights in verbal courage, and suspends summary and action.

I took the photo in Szeged in May.

I made a few edits to this piece after posting it.

Beyond a Dream of Uncertainty

A few years ago, I wrote of a dream of uncertainty. Today I second this dream but also want something beyond it.

We live in a culture of takeaways. The quick “apply it right now” answer takes precedence over complications and open questions. So-called “scientific findings” (as presented on TED and elsewhere) are often tenuous, as the power pose example suggests. Science here is not at fault; the problem lies in the market for quick solutions (and everything feeding that market, from a gullible audience to an overhyped study).

Most of the time, both science and life  take time to figure out. Most of the time, any understanding, any progress, requires grappling with errors over many years.

On Andrew Gelman’s blog, Shravan Vasishth posted a terrific comment (worth reading in full) that concludes:

So, when I give my Ted talk, which I guess is imminent, I will deliver the following life-hacks:

1. If you want big changes in your life, you have to work really, really hard to make them happen, and remember you may fail so always have a plan B.
2. It’s all about the content, and it’s all about the preparation. Presence and charisma are nice to have, and by all means cultivate them, but remember that without content and real knowledge and understanding, these are just empty envelopes that may some fool people but won’t make you and better than you are now.

There was a reason that Zed Shaw wrote Learn Python the Hard Way and Learn C the Hard Way books. There is no easy way.

In this spirit, I continue to dream but do not only dream. I want a society that recognizes substance, that does not fall so easily for bad science. Along with that, I want more kindness, more willingness to see the good in others (while also disagreeing with them at times). But to help bring that about, I need to continue my own studies, pushing up against my own challenges and errors. So let this be a year of study, challenge, substance, and goodwill.