What’s Not to Like About Likes?

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I do my share of “liking” online (on Facebook and elsewhere). Like many deplorable things, it isn’t all bad. Or even if it is, it’s unavoidable. Liking, like it or not, is part of life, at least for likers.

But its not being all bad does not mean that it is “all good.” Something there is that doesn’t love a like. The problem with “likes” is not just their invertibility, inverness, insincerity, insouciance. No, their greatest problem is their statue effect: their way of propping “liking” up too high.

Liking isn’t all it’s lifted up to be. There are things I respect or love but don’t like. There are things I don’t like because I don’t yet understand them. Liking is pleasant, accommodating, satisfying, convenient, streamlined; it’s the hotel room of the soul.

The people who taught me the most, throughout my life, were not the most likable in the usual sense of the word (though they might have had stores of wit, kindness, and what have you). They had something to say and said it–or, if they didn’t, they said nothing. Today there is far too much emphasis on pleasing others: counting among the affable, sociable, cooperative, team-fashioned, pre-approved. That is the problem with “likes”: their mild demeanor, their cheery dominion, their wan wish to prevail as units of measurement and worth.

The title of this piece was inspired by Lex maniac. The photo is of Minnaloushe.

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1 Comment

  1. Well dissected! (I refrained from liking this post.)

    Reply

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    Diana Senechal is the author of Republic of Noise: The Loss of Solitude in Schools and Culture and the 2011 winner of the Hiett Prize in the Humanities, awarded by the Dallas Institute of Humanities and Culture. Her second book, Mind over Memes: Passive Listening, Toxic Talk, and Other Modern Language Follies, was published by Rowman & Littlefield in October 2018. In February 2022, Deep Vellum will publish her translation of Gyula Jenei's 2018 poetry collection Mindig Más.

    Since November 2017, she has been teaching English, American civilization, and British civilization at the Varga Katalin Gimnázium in Szolnok, Hungary. From 2011 to 2016, she helped shape and teach the philosophy program at Columbia Secondary School for Math, Science & Engineering in New York City. In 2014, she and her students founded the philosophy journal CONTRARIWISE, which now has international participation and readership. In 2020, at the Varga Katalin Gimnázium, she and her students released the first issue of the online literary journal Folyosó.

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